Interactive Lottery Advertising Ideas to Boost Your Brand

You know what's the funny thing about lotteries? Everybody loves them even though the majority of people have never won one. You lottery advertising person on the street a lottery card, and they will always scratch it first, advertising it away. Similar is the case for online lotteries. It's just a scratch, nothing to lose, right?

While this industry doesn't look that big from the outside, the revenue of the online lottery industry is projected to reach $18.28 billion in 2025. Quite a lot, right? Lottery fanatics are everywhere. 

So, if you have a lottery business, you're in for a treat. You can leverage this big of an industry by using the right lottery advertising strategies. With this blog, we will go over what lottery advertising is, how you can buy lottery traffic, and a few ideas that hit the jackpot in boosting your business. 

Lottery Advertising, what's all this buzz?

Lottery advertising is the process of running lottery ad campaigns that entice viewers with big prizes and compel them to play a hand. It is usually targeted towards customers who are already into playing online games and lotteries or are interested in it. Count it as a win if they do come across your ad and are impressed enough with it to play. 

Just like other forms of advertising, this can also be carried out through various channels, including PPC, social media, influencers, emails, and so on. Now, if you're wondering which one performs the best out of all, it totally depends on the kind of lottery you have and the people you are targeting. 

For example, if you're advertising a bingo lottery, targeting it to casual gamers who love to be immersed in games can be a good idea. On the other hand, for raffles that just involve waiting for your number to be shown up, advertising to people who are less likely to engage can also do. 

These can further be classified into the cost of buying a lottery ticket, the odds of winning, the risk takers, and the risk escapers. 

Top 8 Interactive Lottery Advertising Ideas 

Nothing is stopping you from creating the best lottery advertising ever. Here are a few ideas you can steal to advertise lottery business. 

Emotional Storytelling 

A small single piece of paper has the power to make all your dreams come true. All your debts paid, a cozy house near the beach, and a backpacking trip across Europe- everything can be yours. 

We got you thinking there for a bit, didn't we? That's what emotional storytelling does. It gets your audience imagining all the scenarios and what-ifs after they have won the lottery. 

But how do you get there? It's really a lottery marketing strategy. First, understand why your audience is playing the lottery- is it the thrill or is it the prizes? Create stories around their desires and hopes, and expand on how them winning your lottery can make them come true. The deeper your message goes, the more impact it has. 

Create FOMO

FOMO, or the fear of missing out, is very real in today's world. Nobody wants to be left behind on any piece of information or trend, especially when it's something that can potentially make you rich. 

For lottery advertising, you can use it in the following ways:

• make time-sensitive offers where people can buy lottery tickets at discounted prices
• use countdown timers to emphasize urgency 
• provide early bird discounts 

However, when you use it to promote lottery business, there's a certain limit you need to establish first. You cannot threaten people or curse them out into buying it. 

Emphasize the social aspect 

Another way to advertise your lottery business is by reminding people of the social aspects of participating in and winning a lottery. 

Promote group play, where friends, family, and colleagues pool up their money to play together. Add on the shared excitement and rewards they can enjoy collectively after they have won the lottery. Amplify it further by lottery advertising it with the topic of conversation at every quiet dinner table and express the collective effort that comes with it. 

Social Proof 

'Hundreds of people have already won so far; you can be the next!' is a good enough starter to tell people how the lottery is completely legit and there's no unfair play going on. But that isn't enough. 

Lottery games are not that trustworthy in general. Apart from the fact that people have to pay for it, the odds of winning are also extremely low. There's no real return unless you win the lottery, which opens the gates for plenty of scams within this industry. 

To stand out and get people to buy your lottery, you will have to prove that you are trustworthy first. 

What you can do is turn the positive lottery advertising of your previous winners into compelling stories. Not only will this show that your game holds some value, but will also make people comfortable enough to participate. 

Gamify it 

You're promoting a game, so why not turn your promotions into a game as well? By incorporating elements that people can interact with, you increase the possibility of more and more people engaging with your business. If they find the promotion interesting enough, they might even consider moving to the paid level as well. 

For instance, you can incorporate elements like:

• progress bars 
• leaderboards 
• quizzes 
• scratch cards, and
• spin to win wheels

You can even make them win prizes and ask them to claim it in return for the actual price ticket. One of the best tactics to boost lottery business is to create a sense of competition and anticipation among users. 

Eye-catching ad formats 

Imagine a bright banner that promises you a hefty price for winning. And now imagine a text ad doing the same. Which one will you find more lottery advertising? The banner, obviously. Your eyes might not even wander around the text ad, making it go amiss. 

The reason behind this is that vibrant colors, fonts, and animations attract more attention. This can also be further used to establish your branding and make people recognize it by staying consistent throughout. 

In this case, banner, video, and in-page push ads prove to be a better option. You can attract users by using fresh visuals that convey stories and values. 

Highlight jackpot values 

Honestly, the grand prize that people can win should never be a mystery. They need to know what is at the end of the race to lottery promotions in the first place. Because let's be real, no one would want to buy a $10 lottery ticket for a free Tupperware. 

Don't hold back and highlight what the jackpot is in big, bold letters. The grander the prize is, the more attention it will get. And the more attention it gets, the more people will enter it to try their luck. 

Partner with trusted ad services 

Lottery advertising is incomplete without a partnership with a trusted ad network. 7Search PPC stands out as one of the most credible lottery ad services that take your business up a few levels. 

The ad inventory they hold is of premium quality, with a promise of 100% genuine and convertible. With reach in over 220 GEOs and robust lottery advertising options, they always strive to help you get lottery traffic that's relevant. 

If you wish to leverage PPC for lottery ads, they are who you go to. You get multiple targeting options, ad formats, and pricing models. 

Conclusion 

Effective online lottery advertising goes beyond simply stating the jackpot- they build hype around it. You can invite in new players by presenting social proof of previous winners, using emotional stories centered around the players, and creating ads that stick out with crispy visuals. 

It's all about capturing attention and holding it long enough to express your credibility. Once you do that in front of the right audience, you are all set for success in lottery advertising. 

Frequently Asked Questions (FAQs) 

What is lottery advertising?

Ans: Lottery advertising refers to the promotion of a lottery or a lottery business through paid ads. You target interested users with ads that are meant to convince them to buy the lottery ticket. 

Why do I need to advertise a lottery?

Ans: The lottery and online gambling market is huge, with lots of big competitors already far ahead in the game. To stand out in this scenario, you need a solid lottery advertising strategy that converts viewers into actual players. 

Is it legal to advertise a lottery?

Ans: The promotion of a lottery depends on its legality within the region in which you are targeting. If the particular region has legalized it, then you can promote the lottery without much restrictions. However, it's best to avoid areas where playing the lottery is banned. 

How can I ensure my ads reach the right people? 

Ans: Focus on targeting the right people to ensure that your lottery advertising reaches the right people. Do your research, see where a majority of your audience stands, and target ads within that region using a trustworthy ad network. 

Is it tough to promote a lottery?

Ans: People are always cautious when it comes to buying a lottery ticket, considering that it's based entirely on odds. This has resulted in an increasing number of scams in the market, making it difficult for lottery businesses to promote and win the trust of people.