TrafficStars vs 7Search PPC: Who Leads in iGaming Native Ads?

In the competitive world of iGaming advertising, finding the right platform to maximize your ROI is essential. Native ads are a powerful tool for engaging audiences and driving conversions. Among the many platforms that offer iGaming native ads, two giants stand out: TrafficStars and 7Search PPC. This blog will explore these platforms in-depth to determine which one leads the race in iGaming native ads and why.

The Rise of iGaming Native Ads

Native advertising is an essential component of any successful digital marketing strategy, particularly in the iGaming ad industry. iGaming native ads blend seamlessly with the content of a website, providing a non-intrusive way to capture the audience's attention. These ads are especially effective in the gambling sector, where user engagement and trust are paramount.

Why iGaming Native Ads Matter

For iGaming businesses, traditional banner ads and pop-ups can sometimes feel too aggressive, driving potential players away. Native ads, on the other hand, match the look and feel of the platform they appear on, making them feel less like advertisements and more like part of the user experience. This increases the chances of engagement and conversion.

7Search PPC: A Rising Competitor for iGaming Native Ads

While TrafficStars is a dominant player in the iGaming native ad space, 7Search PPC is quickly gaining traction among advertisers. Known for its simplicity and effectiveness, 7Search PPC has carved a niche for itself in the world of paid search and native ads. But how does it compare to TrafficStars in the iGaming sector?

Affordable Cost Per Click (CPC)

One of the main selling points of 7Search PPC is its affordable CPC rates. This is particularly appealing for iGaming marketers working with limited budgets. By offering lower CPC costs, 7Search PPC allows advertisers to run more extensive campaigns without breaking the bank, providing excellent value for money.

User-Friendly Interface

7Search PPC is well-known for its user-friendly platform, making it easy for advertisers to set up and manage their campaigns. The straightforward interface allows for quick creation of native ad campaigns without the steep learning curve often associated with other platforms. This simplicity has made 7Search PPC an attractive option for iGaming advertisers who are new to native advertising.

Broad Network Reach

While not as extensive as TrafficStars, 7Search PPC still boasts an impressive ad network of partner websites. The platform offers advertisers access to a wide array of content publishers, including many gaming and iGaming sites. This allows for targeted campaigns that cater specifically to users interested in gambling and online gaming.

TrafficStars: A Strong Contender in iGaming Native Ads

TrafficStars has established itself as one of the leading platforms in the world of iGaming native ads. This programmatic ad network is known for its extensive reach, cutting-edge targeting capabilities, and high-quality ad placements. Let’s take a closer look at why TrafficStars is a top choice for iGaming advertisers.

Comprehensive Reach with Global Traffic

TrafficStars offers access to a vast pool of traffic from multiple countries, which is essential for global iGaming campaigns. With over 200 million unique monthly visitors, the platform allows advertisers to target specific geographies and demographics, making it easier to reach the right audience.

Advanced Targeting Capabilities

One of the standout features of TrafficStars is its advanced targeting options. Advertisers can filter their campaigns based on factors such as device type, location, language, and even the user’s browsing behavior. This level of precision ensures that iGaming native ads are shown to users who are most likely to engage with the content and convert.

High-Quality Traffic

TrafficStars focuses on delivering high-quality traffic, which is crucial for iGaming advertisers looking to optimize their conversion rates. The platform employs stringent measures to ensure that the traffic is genuine, helping to eliminate fraud and bots, which can be a significant concern for iGaming marketers.

TrafficStars vs 7Search PPC: Key Differences in iGaming Native Ads

When comparing TrafficStars and 7Search PPC for iGaming native ads, several key differences emerge that can influence which platform is the better choice for your campaign.

Traffic Quality and Reach

TrafficStars leads the way in terms of traffic quality and reach. With its massive global audience and strict anti-fraud measures, advertisers are more likely to reach real users who are genuinely interested in iGaming content. This ensures a higher conversion rate and a more successful campaign overall.

In contrast, while 7Search PPC offers solid traffic at a lower cost, the quality of that traffic can sometimes vary. Since the platform is relatively new to native ads, it might not yet match the level of sophistication or quality that TrafficStars provides.

Targeting Capabilities

TrafficStars offers far more advanced targeting options compared to 7Search PPC. From granular geotargeting to in-depth user behavior insights, TrafficStars gives advertisers the tools to fine-tune their campaigns to an unprecedented degree. 

This is particularly beneficial for iGaming advertisers who want to reach specific segments of the market.

7Search PPC, while offering basic targeting capabilities, lacks the depth and precision that TrafficStars provides. Its targeting is not as robust, which may limit its effectiveness for campaigns that require more fine-tuned precision.

Cost Efficiency

On the flip side, 7Search PPC has the edge when it comes to cost efficiency. The platform’s low CPC rates make it a great option for advertisers on a budget. If you’re looking to run a large-scale campaign without spending a fortune, 7Search PPC can be a very attractive choice.

However, while TrafficStars is more expensive, its higher cost is often justified by the superior quality of its traffic and advanced targeting features. To promote iGaming business looking for a more comprehensive and sophisticated advertising solution, TrafficStars is well worth the investment.

How to Maximize iGaming Native Ads for Your Campaign

Regardless of which platform you choose, there are several strategies you can use to maximize the effectiveness of your iGaming native ads. Here are a few tips to help you get the most out of your campaigns.

Focus on Compelling Creative

Whether you’re using TrafficStars or 7Search PPC, the creative elements of your native ad are crucial. Ensure that your ad designs are visually striking and relevant to your audience. Include clear calls to action and focus on the benefits of your iGaming ad platform, whether it’s a signup bonus, exclusive tournaments, or a high payout rate.

Test and Optimize Your Campaigns

Both TrafficStars and 7Search PPC allow for testing and optimization of your campaigns. Continuously monitor the performance of your ads, test different creatives, and tweak your targeting to ensure that you are getting the best results possible.

Use Retargeting to Boost Conversions

Retargeting is a powerful tool for increasing conversions. By targeting users who have previously interacted with your ads or website, you can encourage them to return and complete the desired action, whether it’s signing up for an account or making a deposit.

Conclusion

When it comes to iGaming native ads, TrafficStars and 7Search PPC both offer valuable platforms for advertisers. However, 7Search PPC stands out as the leader, with its superior traffic quality, advanced targeting options, and vast global reach. For iGaming businesses looking to maximize their conversions and ROI, TrafficStars is the platform of choice.

While 7Search PPC offers more affordable CPC rates and a user-friendly interface, it may not yet provide the level of sophistication and precision required for high-performance iGaming campaigns. However, for advertisers on a budget or those just starting out, 7Search PPC can still offer significant value.

Frequently Asked Questions (FAQs)

What are iGaming native ads?

Ans. iGaming native ads are non-intrusive advertisements that blend seamlessly with the content of gaming or gambling websites, promoting poker, casino games, or other iGaming services.

Why should I choose 7Search PPC over TrafficStars for iGaming native ads?

Ans. 7Search PPC offers more advanced targeting options, higher-quality traffic, and a broader reach, making it a better choice for advertisers looking to maximize conversions in iGaming.

Can 7Search PPC be a good choice for iGaming advertisers on a budget?

Ans. Yes, 7Search PPC offers affordable CPC rates, making it an attractive option for iGaming advertisers with limited budgets.

How can I optimize my iGaming native ads for better results?

Ans. Focus on compelling creative, continuously test and optimize your campaigns, and use retargeting strategies to engage users who have already interacted with your ads.